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Tuesday
Jul142009

Chinese movie-goers are gaining on us

Variety reports that Chinese box office revenues are up 40% during the first six months of 2009, despite the global economic downturn. Chinese theaters brought in $336 million, or 2.3 billion yuan, during the first half of the year. The total 2009 Chinese box office could reach $834 million.

This figure still doesn’t come close to the U.S. and Canada’s $9.8 billion dollar annual total in 2008, but it is impressive nonetheless.

Last year the U.S. had 1.36 billion movie ticket admissions. With only 304 million people in the U.S. and 33 million in Canada, that’s about 4 annual ticket admissions per person. There are 1.33 billion people living in China. If all of them went out to the theater even once a year, China would have the largest box office in the world. The tides are changing, slowly.

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