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Thursday
Jul082010

Avatar is coming back to theaters with 8 extra minutes of footage

James Cameron is re-releasing Avatar in 3D equipped theaters on August 27 with eight minutes of bonus footage crammed inside it. Fox executives explain:

"Avatar: Special Edition is especially gratifying, because not only has Avatar become one of the most beloved films in history, but after its initial theatrical release we have been inundated with requests to re-release the film in theatres in 3D.  Equally important, we're thrilled that Jim Cameron is able to give audiences even more of what they loved about Avatar." - Fox Filmed Entertainment chairmen and CEOs Jim Gianopulos and Tom Rothman

I knew this would happen, but I don't see the value for anyone who's seen it. If you haven't had a chance, go check out Avatar in theaters, but if you haven't, don't pay the money just for a few minutes of bonus scenes. With Avatar: Special Edition, viewers are going to pay 10-15 bucks to see 8 minutes of extra footage that Cameron should have included in the DVD release in April. That's almost $2 per minute. If the footage was fantastic, why didn't Cameron include it in the first theatrical release? Of course, I rant about this fully knowing I'll probably go see it. 

I stand by this statement: Peter Jackson is the only filmmaker who knows how to make an extended edition. He charged fans extra, but gave them 45 minutes of bonus scenes that really fleshed out the Lord of the Rings trilogy. I consider those editions to be the official versions. I'd like to see those films in 3D theaters. 

Avatar has barely left theaters and it's coming back. Could this help Avatar raise its box office tally from $2.7 billion and become the first $3 billion dollar film?

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