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Saturday
Aug282010

Can an iPhone game about shooting birds at buildings become a great movie?

I was on a camping trip some months ago and saw a friend playing a goofy little game on his iPod Touch called Angry Birds. It's a popular game (6.5 million downloads at 99 cents a pop) where you slingshot cartoon birds at cartoon buildings. They don't really have to be birds. They could just as well be rocks or balls. It's just a fun theme the developer, Rovio Mobile, thought up to make their side-scrolling physics tumble game more affable. Well, now Rovio wants to take that fun theme and turn it into a broad entertainment brand. TV shows, comics, toys, movies, they're all in the works. 

In fact, it's already started. The company created this cartoon game trailer:

Rovio spoke to Variety about its plan to milk its Angry Birds' brand. 

"It doesn't make sense (to produce a slate of different games) when you have a hit of any caliber," Mikael Hed, CEO of Rovio Mobile, told Daily Variety. "When you create brand equity, to do that again would be a difficult task rather than nurture and build around what you have."

The CEO also compares his efforts to Pixar, noting that they create brands all the time. 

"Time and time again, they take an unknown brand and make it big," Hed added.

Of course, what he doesn't note is the many many years Pixar works tirelessly to make each movie the best it can be. Creating a movie is a much different process than an iPhone game. Do you think Angry Birds could make for a good film?

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