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Can an iPhone game about shooting birds at buildings become a great movie?

I was on a camping trip some months ago and saw a friend playing a goofy little game on his iPod Touch called Angry Birds. It's a popular game (6.5 million downloads at 99 cents a pop) where you slingshot cartoon birds at cartoon buildings. They don't really have to be birds. They could just as well be rocks or balls. It's just a fun theme the developer, Rovio Mobile, thought up to make their side-scrolling physics tumble game more affable. Well, now Rovio wants to take that fun theme and turn it into a broad entertainment brand. TV shows, comics, toys, movies, they're all in the works. 

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