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Entries in Thanksgiving (1)

Saturday
Dec032011

The weekend after Thanksgiving is terrible for Hollywood - Here's why

The movie industry is a strange thing. Studio executives like to think they can predict what people want to see at the movies. Sometimes they can, but more often than not, they fail. The art of releasing movies seems to be as much of an emotional game as it is strictly about numbers, which is why I found it very strange when I realized that there were no new films coming out this weekend. Sometimes there four or five major movie releases in a week and once in a while there’s only one, but I cannot remember the last time there were no new wide releases in a weekend. Following a big Thanksgiving weekend filled with three family films—The Muppets, Arthur Christmas, and Hugo—none of the major studios have a film lined up for this weekend. What’s the deal?

The weekend after Thanksgiving is usually bad for films, from what I have read, but is it so bad that studios should give up? I mean, it’s guaranteed to be a bad weekend if absolutely no one is willing to risk releasing a movie. As it stands, The Muppets and The Twilight Saga: Breaking Dawn Part 1 will battle it out for the top spot.

Being the analytical guy that I am, I’ve gathered and attempted to analyze release and ticket sales data from the last 16 years of post-Thanksgiving box office weekends and see if there are any patterns. As it turns out, fear of the post-Thanksgiving weekend is not a new phenomenon in Hollywood.

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