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Entries in The Vampire Diaries (1)

Wednesday
Aug252010

Hollywood is on Team Edward: vampires brought in $7 billion in the last 2 yrs (or have they?)

Well suck me sideways. I knew the vampire phenomenon was big, but I never did the math. Since the first Twilight film hit theaters two years ago, vampire shows and movies have done $7 billion in business, according to The Hollywood Reporter. But is the math misleading?

Here's how THR breaks it down:

  • $3 billion - Film
  • $1.6 billion - Publishing
  • $600 million - Merchandising
  • $1.2 billion - TV/DVD
  • $600 million - Other

However, the numbers included in the text of the report don't add up. Here are the numbers I pulled from the article.

Click to read more ...